Department of Marketing
SEMESTER 1
| COURSE TITLE | CODE | T | P | C |
| Marketing Fundamentals I | MKT101 | 4 | – | 3 |
| Customer Communication I | MKT111 | 4 | – | 3 |
| Principles of Economics I | MKT131 | 4 | – | 3 |
| Quantitative Studies I | MKT141 | 4 | – | 2 |
| Computer Literacy I | CLT101 | 1 | 2 | 2 |
| Communication Skills I | COS101 | 2 | – | 2 |
| Marketing Environment I | MKT121 | 4 | – | 3 |
| African Studies I | AFS100 | 2 | – | 1 |
| TOTAL | 25 | 2 | 20 |
SEMESTER 2
| COURSE TITLE | CODE | T | P | C |
| Marketing Fundamentals II | MKT102 | 4 | – | 3 |
| Customer Communication II | MKT112 | 4 | – | 3 |
| Principles of Economics II | MKT132 | 4 | – | 3 |
| Quantitative Studies II | MKT142 | 4 | – | 2 |
| Computer Literacy II | CLT102 | 1 | 2 | 2 |
| Communication Skills II | COS102 | 2 | – | 2 |
| Marketing Environment II | MKT122 | 4 | – | 3 |
| African Studies II | AFS100 | 2 | – | 1 |
| TOTAL | 25 | 2 | 20 |
SEMESTER 3
| COURSE TITLE | CODE | T | P | C |
| Business Law I | MKT203 | 4 | – | 2 |
| Financial Accounting I | MKT213 | 4 | – | 2 |
| Behavioural Aspect of Marketing I | MKT223 | 4 | – | 3 |
| Marketing Operations I | MKT233 | 4 | – | 3 |
| Information for Marketing Management I | MKT243 | 4 | – | 3 |
| The Marketing/Customer Interface I | MKT253 | 4 | – | 3 |
| Management for Marketing I | MKT264 | 4 | – | 3 |
| Entrepreneurship I | ETP 201 | 2 | – | 2 |
| TOTAL | 30 | 21 |
SEMESTER 4
| COURSE TITLE | CODE | T | P | C |
| Business Law II | MKT204 | 4 | – | 2 |
| Financial Accounting II | MKT214 | 4 | – | 2 |
| Behavioural Aspect of Marketing II | MKT224 | – | 3 | |
| Marketing Operations II | MKT234 | 4 | – | 3 |
| Information for Marketing Management II | MKT244 | 4 | – | 3 |
| The Marketing/Customer Interface II | MKT254 | 4 | – | 3 |
| Management for Marketing II | MKT264 | 4 | – | 3 |
| Entrepreneurship II | ETP 202 | 2 | – | 2 |
| Research Methods | RSM274 | |||
| TOTAL | 30 | 21 |
SEMESTER 5
| COURSE TITLE | CODE | T | P | C |
| Marketing Management I (Planning & Control) | MKT305 | 4 | 4 | 3 |
| Marketing Management I (Analysis & Decision) | MKT315 | 4 | 4 | 3 |
| International Marketing I | MKT325 | 4 | 4 | 3 |
| Marketing Communications I | MKT335 | 4 | 4 | 3 |
| Selling and Sales Management | MKT345 | 4 | 4 | 3 |
| Project Management | MKT355 | 4 | 4 | 3 |
| TOTAL | 24 | 24 | 18 |
SEMESTER 6
| COURSE TITLE | CODE | T | P | C |
| Marketing Management II (Planning & Control) | MKT306 | 4 | 4 | 3 |
| Marketing Management II (Analysis & Decision) | MKT316 | 4 | 4 | 3 |
| International Marketing II | MKT326 | 4 | 4 | 3 |
| Marketing Communications II | MKT336 | 4 | 4 | 3 |
| Project Work (Long Essay) | MKT356 | |||
| TOTAL | 19 | 16 | 12 |